In the world of the contemporary times, which is driven by internet and connectivity, there are so many different things which you can find for expanding your business. The influence of the internet on business is undeniable, and there are so many different marketing strategies which help in the overall growth of any business. To keep up with the lifestyle of the contemporary world, shopping is becoming more and more digitalized, and hence the popularity of e-commerce business is soaring high.

There are different kinds of things which you can find on the online markets, and they are made available to you through such markets solely by virtue of a proper and easy to navigate website. Hence when you are trying to develop your own online business, the first and foremost requirement would be a basic website for the purpose. WordPress is one of the most popular choices for providing that platform for website development.

What is WordPress?

WordPress is a major content management system which is extremely popular and one of the largest platform by virtue of the millions of users that it has. There are different features and plug-ins which together make this platform a perfect choice for any kind of website designing purpose. Moreover, it is SEO friendly by default, and that too makes it a very good choice for ensuring that your site is boosted thoroughly when it is developed on the WordPress platform.

According to statistics in the recent times, 24 percent of the websites which we can find worldwide are based on the WordPress platform. While there is a number of other content management system available, the popularity of WordPress sets it apart from the rest. Here we are going to explore the different reasons behind the popularity of the WordPress platform in particular.

It is very user-friendly

To develop a website from scratch, it is essential to learn web design and have a thorough understanding of the various types of website designing scripts like JavaScript, HTML, CSS, jQuery and many more. However, such content management system like WordPress have pre-built website designing fields which allow the users to build the website on their own without in-depth prior knowledge of the website designing scripts. Hence this is very user-friendly.

There are many other similar CMS options, but the user-friendliness and the quick solutions that WordPress provide make this platform a perfect choice for the users across the world. The minimum coding that you may need to do is easy to learn, and hence the novice users across the world who are opting for WordPress platform can easily learn and stay updated about the various programming that is essential for such websites.

A huge array of options

From plug-ins to themes the options are unlimited almost when it comes to the WordPress platform.  There are different types of WordPress plug-ins for every purpose, and while professional help is always welcome, you can also handle such plug-ins easily on your own. This is another major benefit of opting for the WordPress platform which is compatible with almost every kind of plug-ins. Not only would you find the list of the plug-ins with WordPress but also a short description of why they are needed in the interface itself. If you are looking for WordPress plug-ins separately, you would not be disappointed either as there are a variety of such plug-ins available on the internet.

High on security and customer support

As a user, facing technical glitches with any platform however, superior it may be being something you have to be prepared for, and WordPress is no exception to that. What sets WordPress apart is the prompt and professional service from the customer care that you can easily avail. Apart from that, the security of the WordPress websites is very high, and hence you can rest assured that your site would not get blacklisted for any kind of technical issues that it posed for its viewers. The website developers can always promptly contact the experts regarding any kind of technical trouble, and the experts would be ready to sort it out for you whenever you need the help. The WordPress platform is updated regularly and hence as a user you can rest assured that your website would be compatible with the latest browser system and that would help you sure that your site is easy to run on any device and any operating system. The ease to access and load the website for the viewers is essential to make sure that your viewership of the website is significantly high. The security of the WordPress system is particularly a very intricate system, and there are many nuances of it. This is helpful such that your website does not have any liability for the various threats that are possible through the internet.


There are many benefits of opting for a particular content management system and the pros and cons of the content management system make them the ideal choice. The WordPress platform, in particular, has a majority of the pros which is why it is a more preferred choice among the users. It can be concluded that the website designing is very much uplifted when you are opting for the WordPress platform, and the benefits are provided here are few of the reasons which make WordPress a quality solution. The benefits and advantages are very high and you can be sure that the WordPress websites are some of the best choices that you have for your business management website in particular.

Author Bio – Barrack Diego is developer and marketing expert at BigDropInc a top web design company based in New York. He has many years of experience in the website design industry. He also has minor experience in Social media marketing area and has helped many clients with this and web design service.