When it comes to ensuring that you get a high ranking on search engines, SEO is key. However, there are wrong perceptions of SEO, with agencies believing that SEO writing simply focuses on adding keywords in the body and page tags of an article.
However, it’s much more than that! Because of the advancing technology and different views of people, quality and relevance of content has become a better way to rank your website compared to stuffing it with a few keywords.
Based on studies from Google, content relevance was a bigger ranking factor compared to word count or the amount of keywords in the body. And because agencies are focused more on SEO itself, the art and relevance of writing is forgotten.
SEO success is based on both art of writing and SEO are combined, as neither will be able to survive on its own. Unfortunately, this is a concept that isn’t as simple as said. It can be quite difficult to stick to your writing skills while learning digital marketing, and vice versa. Not to worry, though! It doesn’t mean it’s impossible to learn both and grow your website.
That’s why I did the research and show you 21 tips for SEO writing for 2019 and beyond!
Wondering where to start when writing for SEO? These are 21 short and important tips to keep your website growing!
1. Think about Keywords and Research Well
Make sure that you think about the write keywords first, which will help you figure out what to write about. Research about keywords every few months!
2. Study Your Competition
You shouldn’t steal keywords, though it’s best to look into what your competitors are writing about. Then create original content based on the keywords you found.
3. How Many Keywords and Where to Place Them
Make sure that you only add less than three keywords per page, and using them in places that matter the most, such as the title and headline tags, internal links, and the meta description. Also, pay close attention to the infographic links as well. You can read about its entire process on https://www.agencybacklinks.com/building-100-white-hat-infographic-links-at-scale/ with examples to ensure you are doing the process correctly.
4. Add Related Keywords
While adding related keywords can help with SEO, avoid overstuffing it in places that are unnecessary. Insert them naturally and have a list of connected keywords.
5. Write Drunk, Edit Sober
This is a funny yet useful writer’s tip. Allow the words to flow naturally and how you want it, editing any mistakes later once you have everything done.
6. Create an Outline and Plan
You’ll be able to think when you create an outline to base it on. You’ll be able to write in a stream of consciousness and know where to put your keywords that way.
7. Write and Read Daily to Hone Your Skills
It shouldn’t always be about SEO but the way you write as well! Your audience will find it engaging when you write beautifully, so make sure you practice honing your skills.
8. Know Your Audience and Write for Them
Keep your voice and style the same throughout the entire blog’s lifespan. This will set you apart from all the websites and writers online.
9. Think Like a Journalist and Find Inspiration
I recommend that you think like a journalist, asking the 5Ws and HOW. Find inspiration not just through competition but what you think your audience wants.
10. Think of the Credibility to the Brands
Without the credibility, you won’t be able to capture audience attention. Do NOT spread false facts and do your research and fact checks.
11. Write Strong Sentences and Paragraphs
Strong words must begin and end the sentence, and a strong sentence should be at the beginning and end of a paragraph. This helps keep the readers intrigued.
12. Write With Clarity of Voice
When writing, be clean and have a clear mindset with it. Also, check for spelling and grammatical errors to avoid losing your credibility!
13. Stay Straight to the Point but With Variety
Keep for article simple and straight to the point, removing useless words but adding variety by using long and short sentences.
14. Utilize Bold Fonts and Bullet Points
Search engines pay attention to both of these, even when awarding featured snippets. So add keywords in bold fonts and in bullet points when possible.
15. Use Active Verbs and Avoid Cliches
Use active verbs, as passive ones would have the mind confused and lengthen a sentence. Furthermore, avoid using cliches, which just sound silly!
16. Jot Down Ideas Quickly and Commit to Writing Seriously
Some ideas come when you’re not in front of a laptop, so always jot down your notes on a phone and find the time to commit to writing (preferably in the morning).
17. 80/20 Rule for Your Clients
Focus on the 20% of your writing which products 80% results for your website or clients, having a content strategy which shows value.
18. Take a Break and Come Back to It Later
Remember that you deserve a break from writing to find inspiration to write more. Do not burn yourself out and give time to rest.
19. Make Long Projects To Short Tasks and Set a Deadline
It will seem easier for you to split a long project to avoid burning out. Also, some people work better when there’s a pressure of a dealing as well!
20. Have a Beginning and Ending With Your Article
Make sure that you end the article with strength and a call-to-action so your readers will know what to do next and be encouraged.
21. Appeal to All Senses
Last but not least, write not just with sight, but describe in detail using other senses like smell, touch, hearing, and sound.
Wrapping It Up
To have your website have the adequate search engine ranking, learning about SEO while putting in your skills in writing is important. And with the right tips to follow, you’ll be able to work your way up!
Hopefully, this article on the 21 tips for SEO writing for 2019 and beyond helped you out. So whether you’re looking into improving SEO in Melbourne or any other country around the world, this article will surely guide you!
If you have any questions or want to share your tips and experiences with SEO writing, then comment below. Your thoughts are much appreciated.